Thank you for the coverage Chris.

Hi Al, Your welcome look forward to updating this quick post.

Yes, the credibility, not to mention motivations, of the endorsement contributors will determine the credibility of the site. Surely they will experience the same kinds of antics you get with travel site reviews of accommodations, restaurants, and so on. I understand it that the travel sites don’t tell you very much about how they go about vetting a comment so that people with ulterior motives have a harder time figuring out how to do an end run around their protocols. Without some level of disclosure to the users about the veracity of the endorsements, though, the whole “Your Credibiity - Online” thing becomes suspect. Now, completely off topic. Why did they have to put “my” credibility on his crotch? Are they looking for some kind of Freudian boost here or something? Ok, that’s the end of my rhetorical, off-topic musings.